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SAM's Annual Best and Worst in Marketing 2017-18Written by Gregg Blanchard, Halley O’Brien, Dave Meeker, Meghen Townsend, Alex Kaufman, Mary Walsh
A look back at the hits and misses from the past year, as reviewed by our independent and opinionated critics.
For this issue’s Mountain Spy, we asked a guest-service savvy resort staffer—Kimberly Meeker, the regular Spy’s better half—to mine through the last decade of calls and choose a few she thinks represent the best of the best. There are some curveballs, and some straight-up, typical guest inquiries included here, and all were handled really well by the resort staffer answering the phone.
Can Snowmaking Compensate for Climate Change?Written by Robin Smith
A little-read study from the EPA suggests resorts can survive this century’s projected global warming—if they achieve greater efficiencies in snowmaking.